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SPBTDC Direct Mail Services.
Direct Postal Mail is the most effective way to introduce your company
to all the potential partners within a short time.
As an opposite to electronic mail, Direct Mail can cover literally
all companies and organizations and provide you the deepest possible
access to the target market sector.
It is most useful if you wish to introduce your products to the market -
and also it can work well if you want to source products in Russia.
While the number of the Russian companies who are active in specific
fields may range from several thousands to tens of thousands - even 1
percent of responses from the most interested ones is fairly enough to
discover new trade opportunities.
Reaction of the market will depend on the nature of your business -
while our statistics indicate that every rouble spent for such direct mail
start-up introduction can bring 20 to 10000 roubles from sales.
Usually, direct-mail campaign takes around up to 2 months for all the
letters to reach adressees, and period of around 1 year when
replies keep coming.
Also, there is one psychological tip which is common for all the
countries, including Russia : if, after some time, the direct-mail campaign is
repeated once more - number of responses grows 3-5 times - because
another letter wakes up those people who wished to respond , but were
too busy at the moment.
For example, imported products that can generate a high response rate in
Russia are those of constant demand on the Russian market - and those that are
widely reselled via distribution networks.
These can be :
So if your feel that your products can be succesful in Russia -
direct mail is one of the most powerful and cost-effective tools
to introduce your company to a great number of potential partners.
Below, you can find approximate numbers of accessible business
companies and organizations in Russia, by market sector:
- Metal-cutting instruments, abrasives, etc.
- Construction equipment and technologies
- Industrial equipment (machine tools, industrial
electronics, equipment for processing wood , etc.)
- Raw materials, fuel, metals, paper production, textile
- Food-processing equipment
- Foodstuffs - all kinds
- All kinds of transportation vehicles
- Spare parts for cars , car-care chemicals
- Electrical engineering equipment and appliances, cables, lamps,
- Medical equipment and medicine
- Construction materials for households , furniture , glass ,etc.
- Consumer goods, household equipment, consumer electronics,
perfumes, household chemicals
- Small metal fixtures, screws, nuts, bolts, nails, locks, etc.
- Plastics, pipes, packaging, etc.
- Hangars, fast-erected industrial buildings etc.
- High-quality luxury items
Direct Mail: target groups in Russia
|Market Sector ||Companies|
|Agriculture || 24500 |
|Banking and financial organizations || 8200 |
|Chemical industry, production of metals|| 3100 |
|Commercial companies || 35500 |
|Construction || 24000 |
|Construction materials || 1700 |
|Culture, sport organizations, TV,radio || 9000 |
|Department stores || 32000 |
|Electronic equipment || 2000 |
|Energy , fuel, electricity || 4500 |
|Food industry and trade || 9200 |
|Housing,communal services || 6800 |
|Industry (diverse) || 4000 |
|Light industry || 2400 |
|Machine-building industry || 6100 |
|Medicine || 10600 |
|Mining industry || 2400 |
|Paper and printing industry, books || 10000 |
|Science, research and development || 3500 |
|Transportation || 9000 |
|Wholesale trade, warehouses, etc. || 14900 |
|Wood, wood processing industry || 4700 |
Terms and Pricing:
- First of all, we will need the text of your commercial offer
(standard is one A4 page).
We will translate or annotate your offer in Russian, if necessary, we
can add some introductory information from our side.
Each letter also will contain the original text of your offer.
Then, we will print all the letters and send them to the companies
by postal mail.
- If you already have the addresses of the companies, price of the
single postal mailing is 1 EUR (300 letters is minimal order)
In this case, you should provide us your own list of the companies for mailing.
- If you do not have such company list - we can prepare it
for you, according to your requirements and market sector of your
interest - and tell you the number of the potential addressees in
the target group.
In this case, each letter will cost you 2 EUR.
- Knowing the number of companies in the list (for example - 3500),
you decide the number of companies you would like to send the mail to -
(for example - 300, 500, 1000, 3500, etc ) - and we
agree about the final number of the mailings.
Upon deciding the number of Direct Mail letters, you transfer
necessary funds to us - and we proceed with the direct mailing for you.
After the mailing is completed, we send you a full list of the companies
whom we sent it for your reference.
Where possible, we will provide their fax/phone numbers, so you will be
able to contact them concerning your previous postal mail.
In all the cases, Direct Mail will save you a big lot in
communications costs and worktime. It will also reduce all the possible
language / psychological barriers because we will annotate
your offer to Russian and, in our short introductory note, we will
do our best to encourage Russian companies to contact you.
So, if you would like to introduce your company and products to the Russian companies via Direct Mail-
send us request for Direct Mail Services, describing the nature of your offer,
market sectors of your interest and approximate number of the companies whom
you would like to contact during this promotional campaign.